Around the world, 70% of those living on less than $2 a day are women and girls (UN Women). Although progress is being made in providing equal economic opportunities for women, the pace of change can seem frustratingly slow. At the current rate, it may take another 286 years to remove discriminatory laws and close prevailing gaps in legal protections for women and girls (UN Women).
Recognising the enormous potential of female entrepreneurship is key to the future of global development. Arete has collaborated with many dynamic organisations who are committed to empowering female entrepreneurs. Their work goes beyond the short-term impact of raising funds, support and awareness. As the Cherie Blair Foundation for Women puts it, their work empowers women to ‘redefine the future for themselves and their societies.’
Arete’s photographers understand that there is more to the images they help to create than fundraising. Each powerful image carries the ability to redress the imbalance in representation around female entrepreneurship — little by little changing perceptions and attitudes about the role of women in society.
The status-quo is constantly maintained (and altered) by representation. Ensuring the success stories of female entrepreneurs are given the chance to shine can contribute to a future in which opportunities for women are abundant, and generations are inspired for decades to come.
In this blog we showcase Arete photographers who have worked with organisations that empower female entrepreneurs.
The Cherie Blair Foundation for Women
The Cherie Blair Foundation for Women works towards a future where every woman and girl can enjoy equal economic opportunities so they can live to their full potential. Their work is underpinned by the belief that removing barriers that women entrepreneurs face is a vital part of achieving that equality.
Arete has worked with them on multiple projects, spanning five countries in three continents.
Gill Ingosi’s interior design business is creating safe, comfortable, and sustainable home designs.
“According to statistics, one in every four people have a diagnosed mental health problem, so there is a great need for our facility in Kenya. However, I noticed that while my services were in demand, my business was a mess. I was not seeing much financial return for the work being put in. So I decided to do something about it… The opportunity to attend the programme was one of the best things that happened to me.”
Dr Catherine Musyoka
“The Road to Growth programme basically tells us that it’s okay — it’s okay to be running a business. It’s okay to be a mother. It’s okay to learn every day and make a better person out of yourself.”
Muna Elmi, Founder of Mubi Leather and Road to Growth alumna
Opportunity International is working to end global poverty by providing a hand up, not a handout. They believe that enabling individuals to create dignified and sustainable work is the foundation for transforming their lives, their children’s futures, and their communities.
Opportunity International focuses significant attention and resources on empowering women. 97% of its clients are women, reinvesting in their children and communities.
Youth Business International
Supported by a grant from Google.org, Youth Business International (YBI) leads a growing global network of 50 enterprise support organisations with a passion for empowering underserved young people to start, scale and sustain their businesses.
Arete partnered with Youth Business International and Google.org to publicise their Rapid Response Programme. The Google-funded programme offered support to micro, small and medium sized businesses struggling to get through the unprecedented effects of the Covid-19 pandemic in 32 countries across Europe, Africa, Asia Pacific and the Middle East.
Arete and its consultants have a passion for amplifying the brilliant work of our clients, working hard to understand their values and goals, and letting those shine through in the individual stories we tell. The stories of female entrepreneurs are so often filled with hope and inspiration, so giving them life makes for powerful content that is a joy to create.
If you are working with female entrepreneurs, or any group that deserves to be empowered through high quality representation, reach out to Arete today and find out how we can help.